Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

We are seeking a detail-oriented and highly organized Sponsorship Activation Specialist to join our team. This role is responsible for managing the execution of sponsorship deliverables, ensuring contractual obligations are met, and creating seamless, memorable experiences for our partners. The ideal candidate is proactive, client-focused, and thrives in a fast-paced environment where collaboration and problem-solving are essential.

This role pays an annual salary of $60,000 CAD

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until December 26, 2025.

Located in the heart of downtown Hamilton, TD Coliseum is a reimagined live entertainment venue set to become one of Canada’s premier destinations for concerts, sports, and community events. Currently undergoing a major transformation, the Coliseum will blend Hamilton’s gritty, industrial roots with bold, modern design — creating an immersive, fan-first experience that celebrates the energy of the city.

When it reopens, the venue will offer upgraded concourses, all-new premium seating, and state-of-the-art technology designed to elevate every show and event. As part of the Oak View Group family, TD Coliseum is helping redefine the live entertainment landscape in Canada — and we’re building a team as dynamic and driven as the city we call home.

• Serve as the primary point of contact for day-to-day sponsor activation needs.
• Manage and execute sponsorship deliverables, ensuring all contractual elements are fulfilled.
• Collaborate cross-functionally with internal teams (marketing, creative, operations, events, etc.) to ensure sponsor activations are integrated smoothly.
• Track, monitor, and report on deliverable status, timelines, and performance metrics.
• Develop activation recaps and reporting decks that demonstrate ROI and highlight partnership successes.
• Support the planning and execution of on-site activations, including event setup, staffing coordination, and client hospitality.
• Assist in developing creative activation concepts that align with sponsor objectives and brand values.
• Maintain organized documentation, including contracts, activation calendars, and proof-of-performance assets.
• Identify opportunities to enhance sponsor satisfaction and maximize renewal potential.

• Bachelor’s degree in Marketing, Communications, Sports/Entertainment Management, or a related field.
• 2–4 years of experience in sponsorship activation, partnership marketing, or event management.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills, with a client-first mindset.
• Experience in creating professional presentations and recap reports.
• Ability to thrive in a fast-paced, team-oriented environment with changing priorities.
• Willingness to work evenings, weekends, and travel as needed for events.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.